![STYLE Edit: De Beers' 'I do' campaign celebrates love and commitment this holiday season as the brand introduces new Enchanted Lotus and Talisman pieces, as well as its Snow Dance line STYLE Edit: De Beers' 'I do' campaign celebrates love and commitment this holiday season as the brand introduces new Enchanted Lotus and Talisman pieces, as well as its Snow Dance line](https://cdn.i-scmp.com/sites/default/files/d8/images/canvas/2021/11/24/e2ba1820-1f92-4393-837c-3cd2816cb25e_4b5409a0.jpg)
STYLE Edit: De Beers' 'I do' campaign celebrates love and commitment this holiday season as the brand introduces new Enchanted Lotus and Talisman pieces, as well as its Snow Dance line
![Why De Beers Couldn't Sell Diamonds to Men | by Yasmine Ghattas (@yasmineghattas) | Better Marketing Why De Beers Couldn't Sell Diamonds to Men | by Yasmine Ghattas (@yasmineghattas) | Better Marketing](https://miro.medium.com/v2/resize:fit:954/1*BIfED-VHPp2YDy1xKc6hMA.png)
Why De Beers Couldn't Sell Diamonds to Men | by Yasmine Ghattas (@yasmineghattas) | Better Marketing
![TIL: The "tradition" of spending several months salary on an engagement ring was a marketing campaign created by De Beers in the 1930's. Before WWII, only 10% of engagement rings contained diamonds. TIL: The "tradition" of spending several months salary on an engagement ring was a marketing campaign created by De Beers in the 1930's. Before WWII, only 10% of engagement rings contained diamonds.](https://external-preview.redd.it/jRtyqeAGwwxBwK5SwRzRbVF5EWbtYecjKZsfGbZ9ZLY.jpg?auto=webp&s=ec8c7e5d6c205edae217f3c5f9900d80a074f8d7)