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Great Work: A De Beers Campaign | ABOVO MARKETING
Great Work: A De Beers Campaign | ABOVO MARKETING

The Drum | 1948: De Beers 'A Diamond Is Forever' Campaign Invents The  Modern Day Engagement Ring
The Drum | 1948: De Beers 'A Diamond Is Forever' Campaign Invents The Modern Day Engagement Ring

Aura round brilliant diamond ring | De Beers US
Aura round brilliant diamond ring | De Beers US

My favourite ad of all time: DeBeers 'A diamond is forever' from 1938  onwards - Mumbrella Asia
My favourite ad of all time: DeBeers 'A diamond is forever' from 1938 onwards - Mumbrella Asia

How Americans Learned to Love Diamonds - The New York Times
How Americans Learned to Love Diamonds - The New York Times

Forevermark's Exceptional Diamond Campaign — Benard Creative - Luxury  Packaging Design
Forevermark's Exceptional Diamond Campaign — Benard Creative - Luxury Packaging Design

Diamond Rings | Gold rings for women | De Beers US
Diamond Rings | Gold rings for women | De Beers US

De Beers myth: Do people spend a month's salary on a diamond engagement ring?  - BBC News
De Beers myth: Do people spend a month's salary on a diamond engagement ring? - BBC News

DB Classic Pavé round brilliant diamond ring | De Beers US
DB Classic Pavé round brilliant diamond ring | De Beers US

The Engagement Ring Story: How De Beers Created a Multi-Billion Dollar  Industry From the Ground Up
The Engagement Ring Story: How De Beers Created a Multi-Billion Dollar Industry From the Ground Up

De Beers Jewellers of Light Campaign on Behance
De Beers Jewellers of Light Campaign on Behance

The History of De Beers and Diamonds
The History of De Beers and Diamonds

STYLE Edit: De Beers' 'I do' campaign celebrates love and commitment this  holiday season as the brand introduces new Enchanted Lotus and Talisman  pieces, as well as its Snow Dance line
STYLE Edit: De Beers' 'I do' campaign celebrates love and commitment this holiday season as the brand introduces new Enchanted Lotus and Talisman pieces, as well as its Snow Dance line

De Beers' most famous ad campaign marked the entire diamond industry |  Theeyeofjewelry.com
De Beers' most famous ad campaign marked the entire diamond industry | Theeyeofjewelry.com

De Beers - Right Hand Ring Campaign on Behance
De Beers - Right Hand Ring Campaign on Behance

Diamonds Are Not Rare, They Are Just Expensive | De beers Diamond Marketing  Strategy | Feedough
Diamonds Are Not Rare, They Are Just Expensive | De beers Diamond Marketing Strategy | Feedough

Why De Beers Couldn't Sell Diamonds to Men | by Yasmine Ghattas  (@yasmineghattas) | Better Marketing
Why De Beers Couldn't Sell Diamonds to Men | by Yasmine Ghattas (@yasmineghattas) | Better Marketing

Diamonds: The Greatest Marketing Scam Of All Time | by MediaVSReality |  Medium
Diamonds: The Greatest Marketing Scam Of All Time | by MediaVSReality | Medium

The Engagement Ring Story: How De Beers Created a Multi-Billion Dollar  Industry From the Ground Up
The Engagement Ring Story: How De Beers Created a Multi-Billion Dollar Industry From the Ground Up

TIL: The "tradition" of spending several months salary on an engagement ring  was a marketing campaign created by De Beers in the 1930's. Before WWII,  only 10% of engagement rings contained diamonds.
TIL: The "tradition" of spending several months salary on an engagement ring was a marketing campaign created by De Beers in the 1930's. Before WWII, only 10% of engagement rings contained diamonds.

De Beers' most famous ad campaign marked the entire diamond industry |  Theeyeofjewelry.com
De Beers' most famous ad campaign marked the entire diamond industry | Theeyeofjewelry.com

How diamonds became immortal? | ILLUMINATION
How diamonds became immortal? | ILLUMINATION

De Beers - Starring in our campaign, Argentinian artist... | By De Beers |  Starring in our campaign, Argentinian artist @conievallese is inspired by  urban landscapes as well as her commitment to
De Beers - Starring in our campaign, Argentinian artist... | By De Beers | Starring in our campaign, Argentinian artist @conievallese is inspired by urban landscapes as well as her commitment to

How an Ad Campaign Invented the Diamond Engagement Ring - The Atlantic
How an Ad Campaign Invented the Diamond Engagement Ring - The Atlantic